A report on marketing dashboards conducted by an independent research firm shows TapClicks provides the largest number of data sources and tracks the most metrics.
San Jose, CA, June 26, 2017 (Newswire.com) - TapClicks, Inc., a leading marketing technology company and marketing dashboard and reporting provider, is excited to announce the results of their inclusion in Forrester's March 2016 report, Boost Customer Insights With Actionable Marketing Dashboards. Interviewed among 18 other vendors and user companies, the report showed TapClicks has the largest number of marketing tools or data sources. At the time of publication, TapClicks had 128 data sources, which by our calculations was 412 percent over the next highest amount at only 31 and the least amount at 5.
The report also revealed the actual number of tracked data points and metrics for each marketing performance measurement vendor Forrester included in the sample set. This type of tool is also known as a marketing dashboard to the broader market.
"Some companies track only a few metrics for each service integrated, for example just clicks and impressions or just emails sent and open rate. TapClicks, on the other hand, prides itself on having the deepest integrations of any platform in the industry. We capture virtually every metric available in each of these marketing tools directly, then bring them to life in our omnichannel dashboard and reporting."
Zachary Jarvinen, Director of Product Marketing
The report shows TapClicks tracked over two thousand metrics at the time of the report. Based on our calculations on the information available at the time of publication, this is more than 2 times the next highest vendor (1000+ metrics), and more than 30 times the vendor with the lowest number of metrics (75) in the sample set.
Since the publication of the report, TapClicks has grown to include over 175 data sources and over 4200 metrics. “Some companies track only a few metrics for each service integrated, for example just clicks and impressions or just emails sent and open rate. TapClicks, on the other hand, prides itself on having the deepest integrations of any platform in the industry. We capture virtually every metric available in each of these marketing tools directly, then bring them to life in our omnichannel dashboard and reporting,” Zachary Jarvinen, TapClicks Director of Product Marketing, elaborated further.
TapClicks believes the breadth and depth of its metrics and data sources will cause ripples across the industry, which is already being disrupted by TapClicks' existing reputation as a low-cost, easy-to-use — and now most complete — marketing dashboard.
The full report, Boost Customer Insights With Actionable Marketing Dashboards: A Practical Guide For Technology And Business Professionals To Collaboratively Build Effective Marketing Dashboards, by leading research and advisory firm Forrester, can be found here: https://tapclicks.io/2tyf7ox (Access requires subscription or purchase).
About TapClicks
TapClicks, Inc. is a leading marketing technology company and marketing dashboard and reporting provider for agencies, media companies, brands and enterprises. Its new, fully integrated, marketing operations platform includes an order entry and proposal generator, enhanced workflow and task management, insightful analytics, and automated reporting — all within a single intuitive user interface available on demand in the cloud. Today, TapClicks delivers over 1,000,000 marketing dashboards, to over 10,000 brands, and over 3,500 media companies and agencies worldwide. TapClicks was founded in 2009, and has offices in Europe, Latin America, and across the globe in addition to its Silicon Valley headquarters. For more information, please visit http://www.tapclicks.com.
PR Contact
Jon Henshaw
jon@tapclicks.com
615-358-8481
Source: TapClicks, Inc.
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