TapClicks Doubles Down on Industry Leading Growth by Hiring New VP of Marketing and Customer Experience

Gary Malhotra, TapClicks

​​​​TapClicks, a world-class marketing dashboard and reporting company, announced today that it has hired a new VP of Marketing and Customer Experience to further accelerate its industry-leading revenue growth and market penetration. Gary Malhotra, recently of Ivalua,  brings over 20 years marketing and sales experience to TapClicks, which was recently named the #1 Fastest Growing Company in Silicon Valley.

Malhotra’s background includes driving marketing and advertising operations solutions for SaaS providers and agencies like Ivalua, Ariba, Accenture, IBM, Tata, and Deloitte. Over the course of his career, he has launched and marketed eight cloud technology platforms, sold $470 million in SaaS and BPO products, managed a $150 million business unit, and launched 15 channel alliances.

"TapClicks is the SaaS leader in marketing reporting, data analytics and operations. TapClicks has witnessed broad-based customer validation with 4,000 ad agencies and media companies serving over 306,000 brand advertisers with over 1.2 million dashboards across $1.3 billion in annual ad spend. As a user of TapClicks, I was impressed with TapClicks’ ease of use, customer centricity, and Babak’s vision to be the leader in MarTech,” said Malhotra. “I am excited to join an already strong TapClicks team and further accelerate its growth.”

His responsibilities at TapClicks will include strategic, corporate, partner, and product marketing, customer experience, pricing and packaging, demand generation, digital presence, analyst relations and sales acceleration.

“Rapid adoption and happy customers has been the key to TapClicks being recognized as the #1 Fastest Growing Company in Silicon Valley. As TapClicks executes its vision of owning the marketing infrastructure that connects agencies, media companies, and advertisers, we needed to bring in a seasoned marketing leader. Gary has proven success steering SaaS platforms to revenue growth through marketing-driven strategy and execution,” said Babak Hedayati, TapClicks CEO.

TapClicks has invested in strategic growth initiatives such as expanding the Marketing Operations Platform, acquiring Raven Tools, and hiring high impact senior executive staff while continuing to build amazingly simple products that compete in the highly competitive MarTech space. And the industry has noticed: TapClicks was named as a Fastest Growing Company in Silicon Valley based on the 2017 Inc. 5000 Fastest Growing Companies list, and Forrester Research confirmed that TapClicks provides marketers with the most data sources and metrics for visualization in the marketing reporting dashboard space.

About TapClicks: TapClicks, Inc. is the SaaS leader in marketing dashboard and reporting for digital ad agencies, media companies, marketers, and franchises. TapClicks was recognized as the #1 Fastest Growing company in Silicon Valley based on the 2017 Inc. 5000 Fastest Growing Companies List. The fully integrated Marketing Operations Platform includes insertion order, workflow and task management, insightful analytics, and automated reporting across 1400 channel data sources such as Google, Facebook, Instagram, SnapChat, Buffer, MailChimp, Linkedin, Twitter, Salesforce, Yelp, Constant Contact, Marketo, Bing, AppNexus, ExactTarget, Kenshoo, Marchex, MediaMath, AdRoll, The Trade Desk, and Yext, among others. TapClicks tracks over $1.3 Billion in annual advertising spend, serves over 306,000 advertisers, has deployed over 1.2 Million dashboards and tracks over 238 Billion annual impressions across 4000 customers. Learn more at www.tapclicks.com.

Source: TapClicks, Inc.